Very light cherry hue for a Merlot with vegetal notes and light fruit that smells like a home made "kit" wine. Cinnamon notes later that have a nice quality.
Palate--Not unpleasant but not varietal; easy to drink, decent fruit and now here's the kick--this is a $4 wine at Whole Foods. So if you're looking for a cheap wine made for the popular, undiscriminating palate, this would be a good choice. For $4, it's a value wine just don't confuse it with "real Merlot!"
Don't read this as a bad review! Sure the wine snob would scoff at this; I said IT DOESN'T TASTE LIKE MERLOT." But--for that block party, celebration where you need to buy a case of something drinkable for people who like wine but wouldn't know a Cabernet from Muscat, THIS is a buy--therefore raise a glass!
(No label picture available)