Friday, September 29, 2006

Can't Remember That Wine?

Sometimes, maybe even often times, the simplest ideas turn out to be really wonderful ideas. How many times have you been in a restaurant, or at a friend’s house or a tasting and you loved the wine but have no easy way to remember it short of writing it down somewhere? On a recent bottle of Yalumba’s Viognier, there was the solution.

The back label includes a small perforated, tear-off tab with the name and vintage of the wine on it the size of a postage stamp! If you want to remember the wine, no matter where you are, just tear it off and tuck it in your wallet or wherever. How simple; how ingenious. Nice idea Yalumba!!! I hope many, many others will follow suit now!

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