The wine tasting venue for wineries is an important marketing tool. The way it is staffed can help or hurt the wineries ability to sell wine.
I am currently in LA visiting grandchildren and took a trip out to Ojai stopping at the Ojai Winery tasting venue. On entering, there were numerous patrons at the bar having a pretty good time. I immediately commenced scanning the wines on display but also scoping out the tasting bar looking for the host/hostess. Eventually the hostess, exhibited a presence conveying a demeanor that my wife and I were some tourists looking for free wine. This of course is admittedly also a presumptuous assessment on my part but being the consumer--MY assessment counts. (smiles)
She tossed a sheet in front of me saying, "Here's the flight, it's $15 which is waived with a two bottle purchase." Fair enough except that the 2 wines I was interested in were not on the predetermined tasting flight. Had I been able to taste the wines I was interested in I more than likely would have purchased them for about $40 each. On a previous trip out to Santa Barbara a couple years ago, I had a great time with the good folks at Jaffurs and Stolpman wineries. The two wines I was interested in were from the grapes of vineyards that these two wineries also used. But they were not on the pre-determined 6 wine flight. So instead, of dropping about $100, given the bad vibe of the place, I walked out.
I have been to tasting rooms throughout Napa, Temecula, Sonoma, and numerous states and countries and rarely encounter the "reception" I perceived on this unfortunate occasion.
So--bottom line--I have not tasted an Ojai wine and am not likely to. I would humbly inform wineries and tasting rooms that the host or hostess plays a grand role in marketing for the winery and you never know who may walk through your door.