Thursday, November 17, 2005

The Beaujolais Nouveau Phenomenon (NW)

The Beaujolais Nouveau phenomenon continues! I am amazed to think that just a few weeks ago, this wine was a cluster of grapes on a vine. In very short order, these grapes were pressed, fermented, racked, filtered, and sold.

At one minute past midnight on the third Thursday of each November, over a million cases of Beaujolais Nouveau begin their journey out of tiny villages in France to all corners of the world. Announcements proclaim the good news: "Le Beaujolais Nouveau est arrivé!" According to one French wine industry observer "one of the most frivolous and animated rituals in the wine world has begun!"

By the time it's over, approximately 70 million bottles will be distributed and drunk around the world. It has become an exciting tradition worldwide to celebrate this first new wine of the harvest. No matter where you live, you're bound to find some Beaujolias Nouveau on the shelves between now and the end of the year. When you do, buy some and drink it right away. This wine is not meant to linger on the kitchen counter and certainly not meant to age in the cellar. It is intended for immediately enjoyment and should be celebrated as "nouveau". Raise a glass!

1 comment:

Anonymous said...

J'aime Beaujolais Nouveau. It has such a fresh taste. Take a bite of a fresh baguette with some camebert cheese, a drink of Beaujolais Nouveau; swish it around in your mouth and you will taste the 8th wonder of the world.
C'est la must!